What we believe

We believe a better balance at home would result in the following:

  • It would free women up to achieve their potential:
    • Career progression, increase earning & leadership potential 
    • Creative, reflection or leisure time
    • Better quality of time with children 
  • Relationships between women and men would improve
  • Men would spend more quality time with their children, cultivating strong and lasting relationships with their children
  • Mental health of women would improve
  • Open options for men to work more flexibly, not having to be the primary breadwinner
  • Break down stereotypes – and influence equality outside the home

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